Marketing

Author(s)

• Kerin, Roger A.
• Hartley, Steven W.

Bibliographic Information

Marketing

Roger A. Kerin, Steven W. Hartley

McGraw-Hill Education, c2019

14th ed., international student ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB29350107
• ISBN:
  • 9781260092110
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xliii, 734 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing