Urban events, place branding and promotion : place event marketing
著者
書誌事項
Urban events, place branding and promotion : place event marketing
(Routledge contemporary perspectives on urban growth, innovation and change / series edited by Sharmistha Bagchi-Sen and Waldemar Cudny)
Routledge, 2020
- : hbk
大学図書館所蔵 全6件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.
With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies.
This will be of great interest to upper-level students and researchers in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research directions.
目次
1 The concept of place event marketing: setting the agenda 2 Cultural promotion of place as 'northern' space: the case of the Umea2014 - European Capital of Culture event 3 Branding authenticity: perceptions of La Patum de Berga, a complex place marketing event in Catalonia, Spain 4 Participatory cultural events and place attachment: a new path towards place branding? 5 The impact of outdoor cultural festivals on the city image: Lublin case study 6 Place branding through culture and arts events: cases from Eastern Canada 7 Resisting Rio de Janeiro's event-led place promotion: from insurgent rebranding to festive counter-spectacle 8 Geographies and branding impacts of non-metropolitan music festivals in the Western Cape province of South Africa 9 Enhancing Macao's tourist destination brand image through cultural festivals 10 Brand Hong Kong: art hub for China's Belt and Road Initiative 11 Conclusions
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