The digital economy

著者

    • Jordan, Tim

書誌事項

The digital economy

Tim Jordan

Polity, 2020

  • : pb

大学図書館所蔵 件 / 全10件

この図書・雑誌をさがす

注記

Includes bibliographical references (p. 177-191) and index

内容説明・目次

内容説明

Boasting trillion-dollar companies, the digital economy profits from our emotions, our relationships with each other, and the ways we interact with the world. In this timely book, Tim Jordan deftly explores the workings of the digital economy. He discusses the hype and significance surrounding its activities and practices in order to outline important concepts, theory, and policy questions. Through a variety of in-depth case studies, he examines the areas of search, social media, service providers, free economic activity, and digital gaming. Companies discussed include Google, Baidu, Uber, Bitcoin, Wikipedia, Fortnight, and World of Warcraft. Jordan argues that the digital economy is not concerned primarily with selling products, but relies instead on creating communities that can be read by software and algorithms. Profit is then extracted through targeted advertising, subscriptions, misleading 'purchases', and service relations. The Digital Economy is an important reference for students and scholars getting to grips with this enormous contemporary phenomenon.

目次

Acknowledgements 1 Introduction: The Meaning of the Digital Economy 2 Search 3 Social Media 4 Taxis, Hotels and Blockchains 5 Free Online Economies 6 Online Games 7 Profit, Labour, Production and Consumption 8 Defining the Digital Economy 9 Policy 10 Conclusion References Index

「Nielsen BookData」 より

詳細情報

ページトップへ