Testing business ideas

Author(s)

• Bland, David J.
• Osterwalder, Alexander
• Smith, Alan, designer
• Papadakos, Trish

Bibliographic Information

Testing business ideas

written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos

（Strategyzer series）

Wiley, c2020

• : pbk

Access to Electronic Resource 1 items

• Testing business ideas

  c2020.

  Maruzen eBook Library

Note

"You're holding a field guide for rapid experimentation. Use the 44 experiments inside to find your path to scale. Systematically win big with small bets by..."

Includes index

Details

• NCID: BB29423834
• ISBN:
  • 9781119551447
• LCCN: 2019045537
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xiii, 348 p.
• Size: 19 × 24 cm
• Classification:
  • LCC : HD30.28
  • DC23 : 658.4/034
• Subject Headings:
  • LCSH : Strategic planning
  • LCSH : Consumer research
  • LCSH : New products
• Parent Bibliography ID:
  • BB29423346