Marketing management in Africa

Author(s)

• Tesar, George

Bibliographic Information

Marketing management in Africa

edited by George Tesar ... [et al.]

Routledge, 2018

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB29447570
• ISBN:
  • 9781138714397
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxi, 343 p.
• Size: 23 cm
• Classification:
  • DC23 : 658.80096
• Subject Headings:
  • LCSH : Marketing -- Africa
  • LCSH : Marketing -- Africa -- Management
  • LCSH : Informal sector (Economics) -- Africa
  • LCSH : Africa -- Economic conditions