World heritage and tourism : marketing and management
Author(s)
Bibliographic Information
World heritage and tourism : marketing and management
（Routledge focus on tourism and hospitality）（Routledge focus）
Routledge, 2019
- : hardback
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Note
Includes bibliographical references (p. [85]-101) and index
Description and Table of Contents
Description
This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand.
Individual chapters critically engage with four main topics crucial to this subject area. A chapter on visitors defines the World Heritage tourist segment, highlighting on-site behavior and visitor needs. Building on this, a marketing chapter questions the functionality of the World Heritage brand as a tourist attractor and instead argues that tourist growth is due to effective marketing following World Heritage inscription. The third chapter presents a holistic management framework centred on planning, place, and people, while the concluding chapter situates World Heritage tourism in a global context, discussing threats such as climate change. International case studies from a wide variety of both natural and cultural sites provide a representative discussion of the topic across varying geographical, political, and cultural contexts.
This will be of great interest to upper-level students, researchers, and academics in the fields of tourism, heritage studies, and geography, as well as practitioners in these fields who wish to better understand the crucial interplay of these areas.
Table of Contents
1. Introduction 2. Visitors to World Heritage Sites 3. Marketing World Heritage for Tourism 4. Holistic World Heritage Management 5. Current Issues and Future Directions
by "Nielsen BookData"
