Advancing the common good : strategies for business, governments, and nonprofits

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書誌事項

Advancing the common good : strategies for business, governments, and nonprofits

Philip Kotler

Praeger, c2019

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Includes bibliographical references and index

内容説明・目次

内容説明

In Advancing the Common Good, stories of prominent reformers fighting for the Common Good will inspire concerned readers and voters and help them recognize which actions and proposals will substantially elevate the happiness and well-being of citizens. In Advancing the Common Good, author Phil Kotler describes how today's society is in a state of "durable disorder," with a rise in authoritarian leaders and a decline in the number of democracies around the world. It highlights the role of the Common Good, and supplies readers with a guide to fortifying democratic values and creating organizations that pursue a better vision of the world. This essential text is written for: Public citizens who want to help solve their community's problems Businesses that want to contribute to the public good Government agencies aiming to improve services and innovations Nonprofit organizations dedicated to meeting public needs Kotler details tools for public action utilized by luminaries such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela, describing the advances achieved as a result of these reformers' actions and mapping out strategies for delivering "the greatest good for the greatest number." Advancing the Common Good will inspire concerned readers to recognize which actions and proposals will substantially elevate the happiness and well-being of all citizens.

目次

A Personal Note Preface Acknowledgments Part 1 1. Defining the Common Good 2. Assessing the Impact of Proposed Actions on Human Happiness and Well-Being 3. Protecting and Enhancing Public Goods 4. Identifying Today's Major Social Problems 5. Activists, Reformers, and Social Movements 6. Key Tools for Advancing the Common Good Part 2 7. What Can Businesses Do to Advance the Common Good? 8. What Can Government Do to Advance the Common Good? 9. What Can Nonprofit Organizations and Foundations Do to Advance the Common Good? Appendix: The United Nations Works to Define the Common Good Notes Index

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