How to get published in the best marketing journals
著者
書誌事項
How to get published in the best marketing journals
Edward Elgar, c2019
大学図書館所蔵 全3件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals.
More than a dozen and a half current and former editors of marketing journals contributed to this volume, contributing words of wisdom and sage advice for the beginning scholar and experienced writer alike. The book covers such topics as ideation, positioning of papers, review of the literature, discussion of methods, presentation of results, development of theoretical and practical implications and responding to reviewers. Both empirical and conceptual papers are addressed. Individual chapters focus on papers with a behavioral focus, a marketing science focus, a strategy focus, and a public policy focus.
This book is an indispensable guide for doctoral students, faculty teaching doctoral courses, individuals early in their career in marketing and scholars who wish to place their work in those journals which have a significant impact on the marketing discipline.
Contributors include: J.R. Bettman, R.N. Bolton, L. Ferrell, O.C. Ferrell, G.N. Frazier, R.P. Hill, J. Huber, C.S. Katsikeas, U. Kayande, V. Kumar, D.M. Ladik, D.R. Lehmann, M.F. Luce, D.J. MacInnis, V. Mittal, C. Moorman, C. Pechmann, J.H. Roberts, R. Staelin, D.W. Stewart, S. Stremersch, J.O. Summers, S.L. Vargo, R.S. Winer
目次
Contents:
List of figures and tables vii
Biographies of editors and contributors ix
Preface xx
Acknowledgements xxii
SECTION I THE PUBLICATION PROCESS
Introduction to Section I 2
1 The Contribution Continuum Revisited
Daniel M. Ladik and David W. Stewart 4
2 John O. Summers (2001), 'Guidelines for Conducting Research and
Publishing in Marketing: From Conceptualization Through the Review
Process', Journal of the Academy of Marketing Science , 29 (4), Fall,
405-15 17
3 Publishing Ethics: Managing for Success
O.C. Ferrell and Linda Ferrell 28
SECTION II TAILORING YOUR WORK TO YOUR AUDIENCE
Introduction to Section II 46
4 On the Positioning of Research Papers in the Marketing Discipline
Gary L. Frazier 47
5 How to Publish Consumer Research Based on Experiments in the Top
Marketing Journals
Cornelia 'Connie' Pechmann 53
6 John H. Roberts, Ujwal Kayande and Stefan Stremersch (2014), 'From
Academic Research to Marketing Practice: Exploring the Marketing
Science Value Chain', International Journal of Research in Marketing ,
31 (2), June, 127-40 70
7 Deborah J. MacInnis (2011), 'A Framework for Conceptual
Contributions in Marketing', Journal of Marketing , 75 (4), July, 136-54 84
8 Publishing Marketing Strategy Papers in Scholarly Journals
V. Kumar 103
9 So, You Want to Write Policy-Relevant Articles?
Ronald Paul Hill 126
10 Publishing in International Marketing: Challenges, Opportunities, and
Guideposts
Constantine S. Katsikeas 138
11 Sample Design for Research in Marketing
Vikas Mittal 157
SECTION III REVIEWS AND THE REVISION PROCESS
Introduction to Section III 175
12 Donald R. Lehmann and Russell S. Winer (2017), 'The Role and Impact
of Reviewers on the Marketing Discipline', Journal of the Academy of
Marketing Science , 45 (5), September, 587-92 177
13 How Papers Get Better Before They Get Published
Ruth N. Bolton 183
14 The Service-Dominant Logic Journey: From Conceptualization to
Publication
Stephen L. Vargo 188
SECTION IV FINAL THOUGHTS
Introduction to Section IV 198
15 David W. Stewart (2008), 'Academic Publishing in Marketing: Best and
Worst Practices', European Business Review, Special Issue: Academic
Journals and Academic Publishing , 20 (5), 421-33 199
16 Responding to Reviewers: Lessons from 17 Years of Editor Experience
at Duke University
Christine Moorman, James R. Bettman, Joel D. Huber, Mary Frances
Luce and Richard Staelin 212
Index 223
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