Writer/designer : a guide to making multimodal projects

著者

    • Ball, Cheryl E.
    • Sheppard, Jennifer
    • Arola, Kristin L.

書誌事項

Writer/designer : a guide to making multimodal projects

Cheryl E. Ball, Jennifer Sheppard, Kristin L. Arola

Bedford/St. Martins, Macmillan Learning, c2018

2nd ed

  • : student ed

タイトル別名

Writer designer a guide to making multimodal projects

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注記

Includes index

内容説明・目次

内容説明

A brief, accessible text designed to support core writing assignments, streamlining the process of composing multimodally: helping students make decisions about content across a range of modes, forms, and media from words to images to movement. The 2e is reimagined to clarify the multimodal process and give students the tools they need to make conscious rhetorical choices in new modes and media. Key concepts in design, rhetoric, and multimodality are illustrated with vivid, timely examples, and new Touchpoint activities for each section give students opportunities to put new skills into practice as they write for authentic audiences and purposes. An ideal companion to introductory composition courses, or any course where multimodality matters.

目次

PART ONE: THE MULTIMODAL PROCESS.- Chapter 1 What Are Multimodal Projects?.- Chapter 2 How Does Rhetoric Work in Multimodal Projects?.- Chapter 3 Why Is Genre Important in Multimodal Projects?.- Chapter 4 What Does a Multimodal Process Look Like?.- PART TWO: THE WRITE/DESIGN TOOLBOX.- Chapter 5 Working with Audiences.- Chapter 6 Working with Multimodal Assets.- Chapter 7 Working with Media and Technologies.

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