Global marketing management

Bibliographic Information

Global marketing management

Masaaki Kotabe, Kristiaan Helsen

Wiley, c2020

8th ed

  • : pbk

Access to Electronic Resource 1 items

Available at  / 4 libraries

Search this Book/Journal

Note

Previous ed.: 2017

Some copies have different pagination: xxxii, 698, I-31 p.

Includes bibliographical references and indexes

Details

Page Top