Operations strategy
著者
書誌事項
Operations strategy
Pearson, 2017
5th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Now in its fifth edition, this clear, well-structured and interesting text offers insight into the more advanced topic of Operations Strategy. Building on concepts from strategic management, operations management, marketing and HRM, this text encourages a thorough understanding of Operations Strategy in a variety of businesses and organisations. Ideal for Advanced Undergraduate and Postgraduate students, this book builds on concepts from Strategic Management, Operations Management, Marketing and HRM to give students a comprehensive understanding of Operations Strategy.
目次
List of figures, tables and exhibits from case studies
Preface
1 Operations strategy - developing resources and processes for strategic impact
2 Operations performance
3 Substitutes for strategy
4 Capacity strategy
5 Purchasing and supply strategy
6 Process technology strategy
7 Improvement strategy
8 Product and service development and organisation
9 The process of operations strategy - formulation and implementation
10 The process of operations strategy - monitoring and control
Case studies
Index
「Nielsen BookData」 より
