Smart retailing : technologies and strategies

Author(s)

    • Pantano, Eleonora
    • Dennis, Charles (Charles E.)

Bibliographic Information

Smart retailing : technologies and strategies

Eleonora Pantano, Charles Dennis

(Palgrave pivot)

Palgrave Macmillan, c2019

Available at  / 2 libraries

Search this Book/Journal

Note

Includes bibliographical references and index

Description and Table of Contents

Description

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the 'smart' experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

Table of Contents

1. Introduction.- 2. Technological Background.- 3. Retail As an Innovative Sector.- 4. A Smart Retailing Model.- 5. Luxury Retailing As a Smart (Sub)Sector.- 6. Towards a Smart Store.- 7. Towards the Future.- 8. The Case of Tommy Hilfiger.- 9. Conclusion.

by "Nielsen BookData"

Related Books: 1-1 of 1

Details

Page Top