Luxury fashion retail management
著者
書誌事項
Luxury fashion retail management
（Springer series in fashion business）
Springer, c2017
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry's senior management agenda.
目次
Part I: Reviews and discussions1. Luxury Fashion Retail Management: An Introduction 2. Evolution of Luxury Fashion Brands3. How Does Self-Concept and Brand Personality Affect Luxury Consumers' Purchasing Decisions? 4. The Evolution of Luxury Fashion Retailing in China Part II: Quantitative research5. Consumer's Willingness to Pay More for Luxury Fashion Apparel Made in Sweatshops 6. Exploring the Personality of Luxury Fashion Brands: Evidence from Young US Consumers7. Analytical Modeling Research for Luxury Fashion Products: Optimal timing of brand extension in a stochastic market 8. Using Social Media for Luxury Fashion Management
Part III: Qualitative research9. Luxury Fashion and Creativity: Change or Continuity?10. Luxury brands and social media in China: New trends and development11. Fashion Luxury Brands: Bridging the Gaps between Cutting-Edge Fashion and Corporate Social Responsibility Concerns
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