Extending the boundaries of advertising
Author(s)
Bibliographic Information
Extending the boundaries of advertising
（Research, . Advances in advertising research ; v. 5）
Springer Gabler, c2015
- : [pbk.]
Available at / 1 libraries
-
No Libraries matched.
- Remove all filters.
Note
"European Advertising Academy" -- Cover
Includes bibliographical references
Description and Table of Contents
Description
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "To Boldly Go... Extending the Boundaries of Advertising". The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
Table of Contents
Advertising Appeals and Processing.- Online and Mobile Advertising.- TV Advertising and Product Placement.- Cultural, Gender and Age Issues in Advertising.- Branding Challenges.- IMC.
by "Nielsen BookData"
