Challenges in an age of dis-engagement
著者
書誌事項
Challenges in an age of dis-engagement
（Research, . Advances in advertising research ; v. 8）
Springer Gabler, c2017
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注記
"European Advertising Academy" -- Cover
Includes bibliographical references
内容説明・目次
内容説明
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.
目次
Advertising Media, Content, Audiences.- Advertising Processing and Reception.- Online Advertising and Communication.- Advertising Effectiveness.
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