Alphabet : the becoming of Google
著者
書誌事項
Alphabet : the becoming of Google
（Global media giants）（Routledge focus）
Routledge, 2019
- : hbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player.
The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving cars. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital.
Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars, and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet.
目次
1. Introduction 2. History 3. Economic profile 4. Political profile 5. Cultural profile 6. Conclusion
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