Marketing

Author(s)

• Baines, Paul

Bibliographic Information

Marketing

Paul Baines ... [et al.]

Oxford University Press, c2019

5th ed

• : [pbk.]

Note

Previous ed.: 2017

Includes bibliographical references and index

Details

• NCID: BB29671960
• ISBN:
  • 9780198809999
• LCCN: 2018959365
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xxxiv, 738 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management