National brands and private labels in retailing : first international Symposium NB&PL, Barcelona, June 2014
著者
書誌事項
National brands and private labels in retailing : first international Symposium NB&PL, Barcelona, June 2014
（Springer proceedings in business and economics）
Springer, c2014
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references
内容説明・目次
内容説明
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
目次
Strategic Decisions.- Branding.- Consumer Behaviour.- Online Context.- Trends and Theoretical Research.
「Nielsen BookData」 より