Color sells : choose the right colors for your package
Author(s)
Bibliographic Information
Color sells : choose the right colors for your package
SendPoints, c2019
Available at / 5 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes index
Chief editor: Lin Shijian
Description and Table of Contents
Description
Color psychology shows that color has great influence on our mind, which has been widely applied in product packaging and achieved great success in boosting sales. This book exemplifies the critical roles that color plays in branding and marketing, and introduces the basics of color theory. Meanwhile, with useful charts of rich color schemes, the book shows the unlimited possibilities in creating effective packaging colors for different products, which is further examined by a selection of outstanding package designs from around the world.
by "Nielsen BookData"
