Communication models for the study of mass communications
著者
書誌事項
Communication models for the study of mass communications
Routledge, 2016
2nd ed
- : pbk
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注記
First published: Pearson Education, 1982, 2nd ed. 1993
First issued in hardback 2016
Includes bibliographical references and index
内容説明・目次
内容説明
Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
目次
1. Introduction 2. Basic Models 3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals 4. Effects of Mass Communication on Culture and Society 5. Audience-Centred Models 6. Media Organisation, Selection and Production 7. Planned Communication 8. New Media and The Information Society 9. International Communication Index
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