Measurement in marketing

Author(s)

    • Baumgartner, Hans
    • Weijters, Bert

Bibliographic Information

Measurement in marketing

Hans Baumgartner, Bert Weijters

（Foundations and trends [R] in marketing, 12:4）

now Publishers, c2019

Available at  / 1 libraries

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Note

Includes bibliographical references (p. 111-127)

Related Books： 1-1 of 1

Details

  • NCID
    BB29917710
  • ISBN
    • 9781680836042
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston
  • Pages/Volumes
    127 p.
  • Size
    24 cm
  • Parent Bibliography ID
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