Measurement in marketing
著者
書誌事項
Measurement in marketing
（Foundations and trends [R] in marketing, 12:4）
now Publishers, c2019
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注記
Includes bibliographical references (p. 111-127)
内容説明・目次
内容説明
Measurement in Marketing reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement. In one sense, measurement means conceptualizing theoretical variables of interest and choosing appropriate observable indicators of the intended construct. In another sense, measurement means collecting the data necessary for an empirical examination of the theoretical issues under study. In a final sense measurement means constructing a model that relates the data collected in the second step to the latent factors representing the concepts the researcher is interested in, as specified in the first step.
目次
1. Introduction
2. Measurement as the Selection of Observable Indicators of Theoretical Concepts
3. Measurement as the Collection of Data from Respondents
4. Measurement as the Formulation of Measurement Models Linking Observable Indicators to Latent Concepts
5. Conclusion
Acknowledgements
References
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