Business foundations : a changing world
著者
書誌事項
Business foundations : a changing world
McGraw-Hill, 2019
Twelfth edition
- pbk.
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内容説明・目次
内容説明
The introduction to business course is an opportunity for students to investigate the breadth of business functions, and the positive impact that business has on our society and economic system. Business Foundations: A Changing World delivers a focused presentation of the essential material needed to teach introduction to business, while offering students an appreciation for the role of business in our economy and society.
The 12th edition reflects the latest developments in the business world - technologies such as artificial intelligence, blockchain, cryptocurrency, the sharing economy, transportation and manufacturing technology. It also presents the transformational impact - particularly on global trade, relationships, and career opportunities - that technology has on the business world.
Business Foundations: A Changing World is an unrivaled compilation of exciting application-focused content, activities, and examples guides students through the technology-saturated world of business today.
目次
Part 1 Business in a Changing World
1 The Dynamics of Business and Economics 2
2 Business Ethics and Social Responsibility 36
3 Business in a Borderless World 72
Part 2 Starting and Growing a Business
4 Options for Organizing Business 108
5 Small Business, Entrepreneurship, and Franchising 140
Part 3 Managing for Quality and Competitiveness
6 The Nature of Management 170
7 Organization, Teamwork, and Communication 200
8 Managing Operations and Supply Chain 232
Part 4 Creating the Human Resource Advantage
9 Motivating the Workforce 266
10 Managing Human Resources 292
Part 5 Marketing: Developing Relationships
11 Customer-Driven Marketing 330
12 Dimensions of Marketing Strategy 360
13 Digital Marketing and Social Networking 396
Part 6 Financing the Enterprise
14 Accounting and Financial Statements 430
15 Money and the Financial System 466
16 Financial Management and Securities Markets 496
Bonus Chapters
A The Legal and Regulatory Environment 526
B Personal Financial Planning 546
Glossary 571
Indexes 585
Appendixes (Available Online and via Create)
A Guidelines for the Development of the Business Plan
B Personal Career Plan
C Risk-The Basics of Risk Management
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