Business intelligence and analytics in small and medium enterprises
著者
書誌事項
Business intelligence and analytics in small and medium enterprises
（Manufacturing design and technology series / series editor, J. Paulo Davim）
CRC Press, c2020
- : hardback
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intelligence and analytics (BI&A). Concepts such as data warehousing, key performance indicators (KPIs), data mining, and dashboards are changing the business arena.
This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area.
Features
Focuses on the more recent research findings occurring in the fields of BI&A
Conveys how companies in the developed world are facing today's technological challenges
Shares knowledge and insights on an international scale
Provides different options and strategies to manage competitive organizations
Addresses several dimensions of BI&A in favor of SMEs
目次
1. Process Mining - Prerequisites and Their Applicability for Small and Medium-Sized Enterprises. 2. Using Customer Analytics to Succeed: The Case of the Mexican SMEs. 3. Data Management Software Solutions for Business Sustainability - An Overview. 4. A Paradigm Shift in Accounting and auditing in the Era of Big Data . 5. Mobile Advertising Framework: Format, Location, and Context. 6. Marketing Analytics: Why Measuring Web and Social Media Matters. 7. Managers' Perception of Business Intelligence Capability of SMEs in Turkey. 8. The Development of Loyalty Programs in the Retail Sector. 9. Business Intelligence, Big Data, and Data Governance.
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