Service innovation

Author(s)

    • Mustafa, Esam

Bibliographic Information

Service innovation

Esam Mustafa

(Routledge studies in innovation, organization and technology)

Routledge, 2019

  • : hbk

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Note

Includes bibliographical references and index

Description and Table of Contents

Description

This book looks at service innovation, service industries, and innovation performance in services. It seeks a broader explanation and understanding of services, service innovation and its performance, and the future of service innovation in different service industries. In addition, it discusses service domination in the big economies around the world and how that was created and supported by service innovation. The book will be useful for academics interested in service innovation as well as practitioners in the service business.

Table of Contents

1. What is service? 2. What is innovation? 3. Innovation in service 4. Service innovation performance 5. The future of service innovation Index

by "Nielsen BookData"

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