Sports publicity : a practical approach
著者
書誌事項
Sports publicity : a practical approach
Routledge, 2020
3rd ed
- : hbk
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注記
"First edition published by Butterworth-Heinemann 2007. Second edition published by Routledge 2012"--T.p. verso
Includes index
内容説明・目次
内容説明
Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator.
Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as:
* Digital and social media strategy
* Crisis management
* Creative writing
* The value of audio storytelling
* The role of communications in business.
This new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and 'athletes as brands'; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.
Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills.
The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book.
目次
Introduction, 1. How it all Got Started, 2. Getting Started and Building Contacts/Volunteerism, 3. Reading, Writing, and Speaking - and Not Just in English, 4. Now Pitching..., 5. Communicating in the Collegiate Environment, 6. Working with a Professional Team, 7. Working with an Individual Sport and Athlete, 8. The League Communications Office, 9. Social Media and "Connecting you to your world", 10. The Press Conference, 11. Crisis Management, 12. Promoting Sports in a Global Environment, 13. Agencies, Big and Small Media, and Storytelling for Cause and Cash, 14. Timeless and Noteworthy: Best Practices in Storytelling to be Admired, Emulated and Built Upon
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