Sport industry research and analysis : an informed approach to decision making
著者
書誌事項
Sport industry research and analysis : an informed approach to decision making
Routledge, 2020
2nd ed
- : hbk
大学図書館所蔵 全3件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
"First edition published by Routledge 2017"--T.p. verso
Includes bibliographical references and index
内容説明・目次
内容説明
Sport Industry Research and Analysis offers a straightforward, no nonsense approach to research design and statistical analyses in sport organizations. This fully revised and updated new edition describes the research process, from identifying a research question to analyzing data, and uses real world scenarios to help students and industry professionals understand how to conduct research and apply the results in their wider work.
The book includes clear, step-by-step instructions for the analysis and interpretation of data. It explains how to use Excel and SPSS for every key statistic and statistical technique, with screenshots illustrating every step and additional scenarios providing further context. "In Practice" contributions from sport industry professionals demonstrate how these practitioners use statistical analyses in their everyday tasks, and this new edition includes expanded sections on conducting a literature review and research ethics, as well as ancillary materials for instructors including slides, test questions, data files, answer sheets, and videos.
This is the clearest and most easy-to-use guide to research and analysis techniques in sport, helping the reader to build essential skills and confidence in using statistics, vital to support decision-making in any sport enterprise. It is an essential text for any sport business research methods course, and an invaluable reference for all sport industry professionals.
目次
Part I: Approaches to Collecting Information and Data, 1. Why We Need to Know About Research and Analysis ... And What They Have to Do with a Career in Sport Management, 2. Reading and Understanding Existing Research, 3. Approaches to Information Gathering, 4. Descriptive Research and Case Studies: Design and Methods, 5. Experimental Research: Testing the Effects of a Variable, 6. Additional Forms of Research: Qualitative/Naturalistic Inquiry, Historical/Philosophical Research, Delphi Studies, 7. Feasibility and Profitability Studies, Grants and Contracts, and Notes on Measuring and Forecasting Demand, 8. Ethics in Research and Notes on Protecting Participants and Data, Part II: Approaches to Analyzing and Interpreting Data, 9. Introduction to the Research Scenarios and the Data Analysis Software, 10. Issues in Analyzing Data, 11. Descriptive Statistics, 12. Correlation and Reliability, 13. Regression, 14. t-Tests, 15. Analysis of Variance, 16. Chi-square Tests, Appendix A. Survey Data: MiLB Scenario I, Appendix B. Survey Data: Health Club Scenario II, Appendix C. Performance Data: NFL Combine Scenario III
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