International business : competing in the global marketplace
著者
書誌事項
International business : competing in the global marketplace
（International student edition）
McGraw-Hill Education, c2021
13e
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注記
"This international student edition is for use outside of the U.S."--Cover
Includes bibliographical references and indexes
内容説明・目次
内容説明
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level.
The 13th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market.
Available with Connect: Our highly reliable homework and learning management solution that embeds learning science and award-willing adaptive tools to improve student results.
目次
PART ONE Introduction and Overview
1. Chapter One: Globalization
PART TWO National Differences
2. Chapter Two: National Differences in Political, Economic, and Legal Systems
3. Chapter Three: National Differences in Economic Development
4. Chapter Four: Differences in Culture
5. Chapter Five: Ethics, Corporate Social Responsibility, and Sustainability
PART THREE The Global Trade and Investment Environment
6. Chapter Six: International Trade Theory
7. Chapter Seven: Government Policy and International Trade
8. Chapter Eight: Foreign Direct Investment
9. Chapter Nine: Regional Economic Integration
PART FOUR The Global Monetary System
10. Chapter Ten: The Foreign Exchange Market
11. Chapter Eleven: The International Monetary System
PART FIVE The Strategy of International Business
12. Chapter Twelve: The Strategy of International Business
13. Chapter Thirteen: Entering Developed and Emerging Markets
PART SIX International Business Functions
14. Chapter Fourteen: Exporting, Importing, and Counter trade
15. Chapter Fifteen: Entering developed and emerging markets
16. Chapter Sixteen: Global Marketing and Business Analytics
17. Chapter Seventeen: Global Human Resource Management
「Nielsen BookData」 より
