Global marketing management

著者

• Kotabe, Masaaki
• Helsen, Kristiaan

書誌事項

Global marketing management

Masaaki Kotabe, Kristiaan Helsen

Wiley, c2020

8th ed

• : Asia ed

注記

"This book is authorized for sale in Asia only and may not be exported."--P. [4] of cover

Includes bibliographical references and indexes

• NII書誌ID(NCID): BB30759071
• ISBN:
  • 9781119667186
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken, N.J.
• ページ数/冊数: xxxii, 698, 31 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF1416
  • DC22 : 658.84
• 件名:
  • LCSH : Export marketing -- Management
  • LCSH : International business enterprises -- Management