Global marketing management

Author(s)

• Kotabe, Masaaki
• Helsen, Kristiaan

Bibliographic Information

Global marketing management

Masaaki Kotabe, Kristiaan Helsen

Wiley, c2020

8th ed

• : Asia ed

Note

"This book is authorized for sale in Asia only and may not be exported."--P. [4] of cover

Includes bibliographical references and indexes

Details

• NCID: BB30759071
• ISBN:
  • 9781119667186
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xxxii, 698, 31 p.
• Size: 26 cm
• Classification:
  • LCC : HF1416
  • DC22 : 658.84
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : International business enterprises -- Management