Principles of marketing for a digital age

Author(s)

• Tuten, Tracy L.

Bibliographic Information

Principles of marketing for a digital age

Tracy L. Tuten

SAGE, 2020

Note

Includes bibliographical references (p. [406]-449) and index

Details

• NCID: BB3088810X
• ISBN:
  • 9781526423337
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiii, 466 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.872
• Subject Headings:
  • LCSH : Internet marketing
  • LCSH : Marketing -- Technological innovations