Co-creating brands : brand management from a co-creative perspective

Author(s)

• Ind, Nicholas
• Schmidt, Holger J.

Bibliographic Information

Co-creating brands : brand management from a co-creative perspective

Nicholas Ind & Holger J. Schmidt

Bloomsbury Business, 2019

• : pbk

Note

Includes bibliographical references (p. 295-318) and index

Details

• NCID: BB30888948
• ISBN:
  • 9781472962263
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiii, 322 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.827
• Subject Headings:
  • LCSH : Brand name products -- Management
  • LCSH : Branding (Marketing) -- Management
  • LCSH : Customer relations -- Management