Co-creating brands : brand management from a co-creative perspective

著者

• Ind, Nicholas
• Schmidt, Holger J.

書誌事項

Co-creating brands : brand management from a co-creative perspective

Nicholas Ind & Holger J. Schmidt

Bloomsbury Business, 2019

• : pbk

注記

Includes bibliographical references (p. 295-318) and index

詳細情報

• NII書誌ID(NCID): BB30888948
• ISBN:
  • 9781472962263
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xiii, 322 p.
• 大きさ: 24 cm
• 分類:
  • DC23 : 658.827
• 件名:
  • LCSH : Brand name products -- Management
  • LCSH : Branding (Marketing) -- Management
  • LCSH : Customer relations -- Management