Economic perspectives on craft beer : a revolution in the global beer industry
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Economic perspectives on craft beer : a revolution in the global beer industry
Palgrave Macmillan, c2018
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Includes bibliographical references and index
内容説明・目次
内容説明
This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective.
The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this 'revolution'. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
目次
Chapter 1. Introduction
Christian Garavaglia and Johan Swinnen
1.1. Introduction
1.2. Defining Craft Breweries and Craft Beer
1.2.1. "Gypsy brewers": are contract breweries real craft?
1.3. Concentration and Homogenization in the Global Beer Industry 1900-1980
1.4. When did the Craft Beer Revolution Start?
1.5. A Growing Demand for "Different" Beers
1.5.1. Demand for Variety: A Reaction to Homogenization in Beer Market
1.5.2. Increasing income
1.5.3. Peer Effects in Beer Consumption and Consumer Associations
1.6. Pioneers and Entrepreneurs in Craft Brewing
1.7. The Re-emergence of Small Firms in a Concentrated Market: Generalists and Specialists
1.8. Legitimization, Information and Networks
1.9. Developing Technology and Capital Markets for Small Brewers
1.10. The Geography of Craft Beer
1.11. Regulations
1.12. The Macro Brewers' Responses to Craft Brewing
1.12.1. Craft-Style Beer Production by Macro-Brewers
1.12.2. Take-Over of Craft Brewers
1.12.3. Infrastructure Investment, Free Riding and Consumer Access
1.13. Conclusion
Chapter 2. Craft Beer in the United States: Strategic Connections to Macro and European Brewers
Kenneth G. Elzinga, Carol Horton Tremblay and Victor J. Tremblay
2.1. Evolution of US Craft Brewing
2.2. The Early Brewers, Promoters, and Brewmeisters
2.2.1. The Early Brewers
2.2.2. The Early Promoters
2.2.3. The Brewmeister
2.3. Marketing and Strategic Interactions between US Craft and Macrobrewers
2.3.1. Marketing Differences between Craft Brewers and Macrobrewers
2.3.2. Macrobrewer Responses and Other Strategic Issues
2.4. The European Connection and Back
2.5. Conclusion
Chapter 3. The Canadian Craft Beer Sector
Alfons Weersink, Kevin Probyn-Smith and Mike Von Massow
3.1. Introduction
3.2. Structure of the Canadian Beer Sector
3.2.1. Consumption
3.2.2. Production
3.2.3 History of Canadian Alcohol Regulations
3.3. Drivers of the Rise in Craft Brewing in Canada
3.3.1 Regulations
3.3.2. Demographics
3.2.3. Culinary Tourism/Demand for Local
3.4. Constraints to Growth of the Craft Breweries
3.4.1. Regulations
3.4.2. Production Costs
Chapter 4. Craft Brew Industry in Latin America: The case of Colombia
Daniel Toro-Gonzalez
4.1. Introduction
4.2. Beer Industry in Latin America
4.3. Brewing Industry in Colombia
4.4. Drivers and Barriers of Craft Brewing in Colombia
Chapter 5. Belgium: Craft Beer Nation?
Eline Poelmans and Johan Swinnen
5.1. Introduction
5.2. Consolidation of the Belgian Beer Industry in the Twentieth Century
5.3. Defining Belgian Craft Beer
5.4. Changes in Belgian Beer Consumption
5.5. The Growth of Craft
5.6. Brewers of Craft Beers
5.7. Trade of Craft Beers
5.8. Drivers and Champions of Belgian Craft Beers: Conclusions
Chapter 6. Entry, Survival and Profits: the Emergence of Microbreweries in Denmark
Jan Bentzen and Valdemar Smith
6.1. Introduction
6.2. The Analytical Framework for Market Entry of Microbreweries
6.3. Empirical Data and Results from the Survey on Market Entry
6.3.1. Motivation and Goals
6.3.2. Social Factors and Human Capital
6.3.3. Entry Barriers
6.3.4. Environment
6.4. Survival of Microbreweries and Profits
6.5. Future Perspectives and Strategies of Microbreweries
6.6. Conclusion
Chapter 7. Craft Beer in Germany: New Entries in a Challenging Beer Market
Lutz Depenbusch, Malte Ehrich and Uwe Pfizenmaier
7.1. Introduction
7.2. Characteristics of the German Beer Market
7.3. Drivers and Constraints of Craft Beer Production in Germany
7.4. Market Concentration in German States and the Effect on Microbreweries
7.4.1. Data
7.4.2. Empirical Model
7.5. Discussion
7.6. Conclusion
Chapter 8. The Emergence and Survival of Microbreweries in Hungary
Imre Ferto, Jozsef Fogarasi, Anita Major and Szilard Podruzsik
<8.1. Introduction
8.2. The Structural Evolution of the Hungarian Beer Industry
8.2.1 Historical and Communist Period
8.2.2. Liberalization Period - 1990s
8.2.3. Consolidation in the 2000s
8.2.4. The Growth of the Microbreweries
8.3. Trends of Beer Production and Consumption in Hungary After 2000
8.4. Determinants of Firm Survival
8.5. Survival of Microbreweries
8.6. Conclusions
Chapter 9. Birth and Diffusion of Craft Breweries in Italy
Christian Garavaglia
9.1. Introduction
9.2. Trends in the Italian Brewing Industry
9.2.1. Industry Consolidation: the Emergence of National Leaders
9.2.2. The Advent of Craft Breweries
9.3. Theories About Small Firms Entry into Mature Industries
9.4. Explaining the Entry of Craft Breweries in the Italian Beer Industry
9.4.1. Broad Social Dynamics, Changes in Demand and the Entry of the Pioneering Firms
9.4.2. Legitimization, Emulation and the Growth of Craft Brewing
9.5. Conclusions
Chapter 10. From Pilsner Desert to Craft Beer Oasis: the Rise of Craft Brewing in the Netherlands
Michiel van Dijk, Jochem Kroezen and Bart Slob
10.1. Introduction
10.2. Theoretical Perspectives on the Renewal of Mature Industries
10.3. Methodology and Data
10.4. Evolution of the Beer Sector in the Netherlands
10.4.1. Prehistory (1450-1970)
10.4.2. Foundations for Renewal (1970-1981)
10.4.3. Emergence of Craft Breweries (1981-2003)
10.4.4. 2003-present: Rapid Expansion of Craft Breweries
10.5. What Explains the Emergence and Proliferation of Craft Breweries in the Netherlands?
10.5.1. Increasing Demand for Alternative Beers
10.5.2. Increasing Supply of Brewery Entrepreneurs and Resources
10.6. Discussion and Conclusions
Chapter 11. From Macro to Micro: the Change of Trendsetters on the Polish Beer Market
Aleksandra Chlebicka, Jan Falkowski and Jan Lichota
11.1. Introduction
11.2. Key Trends on the Polish Beer Market Since 1989
11.3. Market Structure and Distribution
11.4. The Emergence of Micros in the Polish Brewing Sector
11.4.1. Global Trends
11.4.2. Definitional Issues
11.4.3. Microbreweries in Numbers
11.4.4. Situation Change
11.4.5. Strategies Adopted by Microbreweries
11.4.6. Contracting Hops
11.4.7. Consumers
11.5. Conclusions
Chapter 12. Craft beer In Slovakia
Jan Pokrivcak, Drahoslav Lancaric, Radovan Savov and Marian Toth
12.1. Introduction
12.2. Literature Review
12.3. Beer Consumption, Production and Trade in Slovakia
12.4. Structural Changes in the Brewing Industry
12.5. Drivers and Constraints on Craft Breweries
12.6. Conclusions
Chapter 13. The Recent Advent of Micro Producers in the Spanish Brewing Industry
Christian Garavaglia and David Castro
13.1. Introduction
13.2. Some Historical Facts About Beer in Spain
13.2.1. The Modern Spanish Beer Industry
13.3. The "Revolution" of the Craft Brewers
13.3.1. The Pioneers
13.3.2. The Diffusion of Craft Brewers in Catalonia and the Role of Consumers' Associations
13.4. The Future of Craft Beer in Spain
13.5. Conclusions
Chapter 14. Beer On! The Evolution of Micro and Craft Brewing in the UK
Ignazio Cabras
14.1. Introduction
14.2. The Brewing Industry in UK: 1900-1980
14.3. The Rise of Micro-Breweries in UK: 1980-2010
14.4. Stabilisation and Diversification: 2010-2015
14.5. Discussion
14.6. Conclusions
Chapter 15. Craft Brewing in Australia, 1979-2015
Andre Sammartino
15.1. Introduction
15.2. The Broader Australian Beer Industry
15.3. The Micro Upstarts
15.4. The First Wave of Australian Craft Brewing: 1984-1990
15.5. The Slow Build: 1991-2004
15.6. The Second Tidal Wave: 2005-2015
15.7. Conclusion
Chapter 16. Government Regulations and Microbreweries in Japan
Mari Ninomiya and Makiko Omura
16.1. Introduction
16.2. A Brief History of the Japanese Beer Industry and Taxation
16.3. Becoming a Beer-Drinking Nation
16.4. Deregulation of Distribution Licenses for Alcoholic Beverages in Japan: 1989-2003
16.5. The Appearance of Microbreweries in Japan after the Deregulation of Beer production Licenses in 1994 (H6)
16.6. Evolution of Beer-Like Beverages: 1994-present)
16.7. Struggles of Microbreweries
16.7.1. Case Study 1: Ginga Kogen Beer
16.8. Transformation from Ji-Biiru Brewer to Craft Brewery
16.8.1 Case Study 2: Kyodoshoji (COEDO Brewery)
16.9. Craft Beer Boom Since 2014
16.10. Conclusion
Chapter 17. Craft Beer in ChinaFan Li, Yaojiang Shi, Matthew Boswell and Scott Rozelle
17.1. Introduction
17.2. The Growing Trend of Craft Brewing in China
17.3. The Driving Forces Behind China's Craft Brewing Trend
17.3.1 Growing Purchasing Power and Urbanization
17.3.2 Adventurous Chinese Beer Drinkers and Craft Brewers
17.3.3 Entrepreneurs and Increasing Investments
17.3.4 Food Safety Concerns
17.4. Hurdles to Develop Craft Brewing in China
17.4.1. Regulations
17.4.2. Sourcing Domestically or Internationally
17.4.3. Response from the Incumbents
17.5. Conclusion
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