Political public relations : concepts, principles and applications
著者
書誌事項
Political public relations : concepts, principles and applications
（Communication series / Jennings Bryant, Dolf Zillmann, general editors）
Routledge, 2020
2nd ed
- : hbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
A specific look at political public relations, helping students understand how theories of public relations tie into political campaigns and what constituents see in the media.
Tying into current political events, it is incredibly timely given current political atmosphere.
New chapters on lobbying, activism and underrepresented groups bring the material fully up to date and relevant for today's students.
目次
1. Defining and Mapping the Field of Theory and Research on Political Public Relations 2. Political Public Relations in History: Historical Roots and Scholarly Foundations 3. Ethical Questions, Quandaries, and Quagmires in Political Communication and a Framework for Moral Analyses 4. Digital Political Public Relations 5. Political Public Relations and Relationship Management: Foundations and Challenges 6: The News Management Function of Political Public Relations 7. Political Public Relations and Strategic Framing: Underlying Mechanisms, Success Factors, and Impact 8. Government Communication and Political Public Relations 9. Political Public Relations and Election Campaigning 10. Political Public Relations and Crisis Communication: A Public Relations Perspective 11. Presidential Public Relations in the United States 12. Political Public Relations, Corporate Citizenship, and Corporate Issues Management 13. Political Public Relations and Lobbying: It's about Shaping Public Discourse 14. Public Relations and Public Diplomacy at a Crossroads: In Search of a Social Network Perspective 15. Political Public Relations and Activist Network Strategies: The Influence of Framing and Institutionalization on Activist Issues Management 16. Political Public Relations of Underrepresented Groups 17. New Challenges for Political Public Relations Professionals in the Era of Social Media 18. Political Public Relations: Looking Back, Looking Forward
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