Global marketing

Author(s)

• Green, Mark C.
• Keegan, Warren J.

Bibliographic Information

Global marketing

Mark C. Green, Warren J. Keegan

Pearson, c2020

10th ed., global ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB31419738
• ISBN:
  • 9781292304021
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow
• Pages/Volumes: 627 p.
• Size: 28 cm
• Classification:
  • DC23 : 658.84
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : International trade
  • LCSH : Marketing -- Management