Principles of marketing

Author(s)

• Kotler, Philip
• Armstrong, Gary
• Opresnik, Marc O. (Marc Oliver)

Bibliographic Information

Principles of marketing

Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik

Pearson, c2021

18th ed., global ed

Note

Includes bibliographical references (p. 659-702) and index

Details

• NCID: BB31574195
• ISBN:
  • 9781292341132
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow
• Pages/Volumes: 728 p.
• Size: 28 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing