Transmedia storytelling in East Asia : the age of digital media
著者
書誌事項
Transmedia storytelling in East Asia : the age of digital media
(Routledge research in digital media and culture in Asia / edited by Dal Yong Jin)
Routledge, 2020
- : hbk
大学図書館所蔵 全3件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context.
An international team of experts employ a unique theoretical framework of media convergence supported by transmedia storytelling, alongside historical and textual analyses, to examine the ways in which webtoons and anime become some of the major sources for transmedia storytelling. The book historicizes the evolution of regional popular culture according to the surrounding digital media ecology, driving the change and continuity of the manhwa industry over the past 15 years, and discusses whether cultural products utilizing transmedia storytelling take a major role as the primary local cultural product in the cultural market.
Offering new perspectives on current debates surrounding transmedia storytelling in the cultural industries, this book will be of great interest to scholars and students of media studies, East Asian studies and cultural studies.
目次
1. East Asian Transmedia Storytelling in the Age of Digital Media - Introduction Part I. Asian Culture and Transmedia 2. Dynamic texts as hotbeds for transmedia storytelling: a case study on the story universe of The Journey to the West 3. The storyteller who crosses boundaries in Korean reality television: transmedia storytelling in New Journey to the West 4. Chapter 4. Snack Culture's Dream of Big Screen: Korean Webtoon's Transmedia Storytelling 5.Sword art everywhere: narrative, characters, and setting in the transmedia extension of the Sword Art Online franchise Part II. Digital Media and Storytelling 6. Dynamics between agents in the new webtoon ecosystem in Korea: responses to waves of transmedia and Transnationalism 7. Do Webtoon-Based TV Dramas Represent Transmedia Storytelling?: Industrial Factors Leading to Webtoon-Based TV Dramas 8. The Multimedia Life of a Korean Graphic Novel: a case study of Yoon Taeho's Ikki 9. Media's representation of female soldiers and their femininity: a case study of Korean webtoon Beautiful Gunbari Part III. Platform Politics and Media Convergence 10. Managing the media mix: industrial reflexivity in the anime system 11. Yokai monsters at large: Mizuki Shigeru's manga, transmedia practices, and (lack of) cultural politics 12. Transmedia as Environment: Sekai-kei and the Social in Japan's Neoliberal Convergence 13. From Media Mix to Platformization: The Transmedia Strategy of IP in One Hundred Thousand Bad Jokes
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