Social media and sports

著者

    • Clavio, Galen

書誌事項

Social media and sports

Galen Clavio

Human Kinetics, c2021

  • : pbk

大学図書館所蔵 件 / 全3件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professionals need to know how to best leverage social media to meet their organizational goals, and Social Media and Sports With HKPropel Access will help pave the way by emphasizing the strategic, creative, and logistical elements of effective social media practices. Beginning with foundational concepts, students will first examine the history of social media and its impact on sports. They will learn about the categories of content used, including written content, images, produced video, live video, audio, graphics, dynamic visuals, and responses. They will then gain a better understanding of the social media environment by learning how to think about audiences and networks, evaluating how online communities act and interact, and considering key issues that may be encountered. The final chapters of the text assemble the building blocks from previous chapters into practical application, covering brand management strategies and overall social media presence from the perspective of a member of the sports media, a representative of a team or league, or an individual athlete. Related online learning aids, delivered via HKPropel and reviewed annually to stay current with evolving trends, provides a detailed look into major social networks and their technological elements, plus best practices, tips, and tricks for utilizing a variety of social media platforms. It also examines content methodologies, including podcasting, live video, and prerecorded video, and it discusses the use of social management software. Markers throughout the text refer students to the web resource when additional related content is available. Learning aids for students include Professional Insights, sidebars containing interviews with industry insiders; these real-world examples and professional advice provide depth and context to each chapter's content. Key Points highlight important points, end-of-chapter review questions promote practical application and ensure content comprehension, and bolded key terms are defined in an easy-to-reference glossary. Social Media and Sports offers a practical approach to understanding social media communications in the sports industry, with application extending to those working in journalism, public relations, broadcasting, advertising, and other sport business careers where knowledge of effective social media usage will maximize career potential. Note: A code for accessing HKPropel is included with all new print books.

目次

Chapter 1. Social Media and the Sports World The Sports World The Social Media World The Beginnings of Social Media The "Old" Internet Myspace Facebook YouTube The iPhone and Other Smart Phones Twitter InstagramSnapchat Advertising and Social Media Sports and Social Media The Sports Media Cycle Athletes and Social Media Audiences and Reach Sport Business and Social Media Social Media and the Globalization of SportThe Nature of Social Media Summary Chapter 2. Tools of the Trade Software and Hardware Software Tools Web and App Interfaces Hardware Evaluating Your Needs Training Programs Evaluating Training Needs Software Program TrainingMarket ResearchProfessional Market Research Using Research Intelligently Summary Chapter 3. Creative Sparks Core Creativity Elements Vocabulary Grammar and Writing Conventions Industry Literacy Cultural Knowledge Social Media Consumption You Are What You Eat Analysis of Successful Accounts Informational Interviews Support GroupsThe Importance of RepetitionQuestion Everything How to Handle Feedback (Good and Bad) Early Adoption Take Notes When It Happens Consistency Instinct Mentality Summary Chapter 4. Audiences and Networks Historical Development of Social Media Audiences Myspace Facebook Twitter Instagram Snapchat YouTube Pinterest Reddit WhatsApp Network Infrastructure and the Effects on Audiences Twitter's System Facebook's System Instagram Infrastructure TikTok and the Rise of AI Summary Chapter 5. The Online Community Audience Adoption and Migration Theory of Planned Behavior Applying Theory to Practice The Darker Side of Online Audiences The Internet Outrage Machine Trolls and Argumentation The Online Disinhibition Effect Sports, Social Media, and Toxicity for Women Summary Chapter 6. The Technology Curve Why Technology Changes A Paradigm Shift in Media Hardware, Convergence, and Portability Software Development Social Media Building Blocks Written Content Images Preproduced Video Live Video Audio Graphics Dynamic Visuals Responses What About Stories? Building Block Evolution Which Building Blocks Are Best for Your Content? Cross-Posting Summary Chapter 7. Framing Your Presence Agenda Setting Agenda Setting Theory Social Media's Impact on Agenda Setting Framing Framing Theory Sports Media Framing Research Social Media Framing Concepts Summary Chapter 8. Editorial Content Defining Editorial Content Expectations of Editorial Content Advantages of Editorial Content Disadvantages of Editorial Content The Blurring of Content Lines Best Practices in Social Media Editorial Content Managing Your Branding and Presence Managing Your Organization's Branding and Presence Directing Traffic Summary Chapter 9. Industry Content Defining Industry Content Advantages of Industry Content Disadvantages of Industry Content Best Practices in Social Media Industry Content Managing Your Branding and Presence Social Media Choices Go Where Only You Can Leveraging Organization Members Interacting With Other Organizations Crisis Communication Summary Chapter 10. Holistic Social Media Personal Care and Challenges Balance Burnout Professional Tips The Content Cycle Dealing With Trolling and Harassment Ethics Work Conditions Job Instability Summary

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