Dealmaking : the new strategy of negotiauctions
著者
書誌事項
Dealmaking : the new strategy of negotiauctions
W. W. Norton, c2020
2nd ed
- : hardcover
- タイトル別名
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Negotiauctions : new dealmaking strategies for a competitive marketplace
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注記
"Previous edition published under the title Negotiauctions: new dealmaking strategies for a competitive marketplace"--T.p. verso
Includes bibliographical references and index
内容説明・目次
内容説明
Updated and enhanced in this new second edition, Dealmaking brings together negotiation and auction strategies to provide the jargon-free, empirically sound advice professionals need to close the deal. Harvard Program on Negotiation chair Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at a hybrid theory, outlining three specific strategies readers can use in complex dealmaking situations. Along the way, he examines case studies as diverse as buying a house, haggling over the rights to a TV programme and participating in the auction of a multimillion-dollar company. Informed by meticulous research, field experience and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to businesses.
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