The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain

著者

• Bayle-Tourtoulou, Anne-Sophie
• Badoc, Michel

書誌事項

The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain

Anne-Sophie Bayle-Tourtoulou and Michel Badoc

Routledge, 2020

• : hbk

注記

Includes bibliographical references (p. 307-309) and index

• NII書誌ID(NCID): BC00537384
• ISBN:
  • 9780367895907
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Abingdon
• ページ数/冊数: ix, 321 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.12615
  • DC23 : 658.8/343
  • DC : 658.83
• 件名:
  • LCSH : Neuromarketing
  • LCSH : Consumers' preferences
  • LCSH : Decision making
  • LCSH : Brand choice