Electronic word of mouth as a promotional technique : new insights from social media

Author(s)

• Chu, Shu-Chuan
• Kim, Juran
• Taylor, C. R. (Charles Robert)

Bibliographic Information

Electronic word of mouth as a promotional technique : new insights from social media

edited by Shu-Chuan Chu, Juran Kim, Charles R. Taylor

Routledge, Taylor & Francis Group, 2020, c2019

• pbk.

Details

• NCID: BC01040789
• ISBN:
  • 9780367584764
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: xii, 168 p.
• Size: 25 cm
• Classification:
  • NDC9 : 675
  • DC23 : 658.872
• Subject Headings:
  • LCSH : Internet marketing
  • LCSH : Word-of-mouth advertising -- Technological innovations