Electronic word of mouth as a promotional technique : new insights from social media

著者

• Chu, Shu-Chuan
• Kim, Juran
• Taylor, C. R. (Charles Robert)

書誌事項

Electronic word of mouth as a promotional technique : new insights from social media

edited by Shu-Chuan Chu, Juran Kim, Charles R. Taylor

Routledge, Taylor & Francis Group, 2020, c2019

• pbk.

詳細情報

• NII書誌ID(NCID): BC01040789
• ISBN:
  • 9780367584764
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London ; New York
• ページ数/冊数: xii, 168 p.
• 大きさ: 25 cm
• 分類:
  • NDC9 : 675
  • DC23 : 658.872
• 件名:
  • LCSH : Internet marketing
  • LCSH : Word-of-mouth advertising -- Technological innovations