Political campaign communication : principles and practices
著者
書誌事項
Political campaign communication : principles and practices
(Communication, media, and politics)
Rowman & Littlefield, c2020
9th ed
- : paper
- タイトル別名
-
Political campaign communication : principles & practices
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign.
Updates to The Ninth Edition Include:
Ethical considerations of political campaign communication and the practice of contemporary journalism in today’s campaigns.
Political campaign communication in the 2016 presidential election.
Expanded material on use and tactics of social media, new platforms and communication technologies.
目次
Preface
1 Communication and Political Campaigns: A Prologue
Part I: Principles of Political Campaign Communication
2 Communicative Functions of Political Campaigns
3 Communicative Styles and Strategies of Political Campaigns
4 Communicative Mass Channels of Political Campaigning
5 Communicative Types and Functions of Televised Political Advertising
6 Ethical Considerations of Political Campaign Communication
Part II: Practices of Political Campaign Communication
7 Public Speaking in Political Campaigns
8 Recurring Forms of Political Campaign Communication
9 Debates in Political Campaigns
10 Interpersonal Communication in Political Campaigns
11 Advertising in Political Campaigns
12 Political Campaigning in the Age of the Internet and Growing Influence
Of Social Media
13 Journalism in Contemporary Political Campaigns: From Information to
Fake News
14 Political Campaign Communication in the 2016 Presidential Election
Notes
Index
About the Authors
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