Political campaign communication : principles and practices

著者

• Denton, Robert E., Jr.
• Trent, Judith S.
• Friedenberg, Robert V.

書誌事項

Political campaign communication : principles and practices

Robert E. Denton, Jr., Judith S. Trent, Robert V. Friedenberg

（Communication, media, and politics）

Rowman & Littlefield, c2020

9th ed

• : paper

タイトル別名

Political campaign communication : principles & practices

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign. Updates to The Ninth Edition Include: Ethical considerations of political campaign communication and the practice of contemporary journalism in today’s campaigns. Political campaign communication in the 2016 presidential election. Expanded material on use and tactics of social media, new platforms and communication technologies.

目次

Preface 1 Communication and Political Campaigns: A Prologue Part I: Principles of Political Campaign Communication 2 Communicative Functions of Political Campaigns 3 Communicative Styles and Strategies of Political Campaigns 4 Communicative Mass Channels of Political Campaigning 5 Communicative Types and Functions of Televised Political Advertising 6 Ethical Considerations of Political Campaign Communication Part II: Practices of Political Campaign Communication 7 Public Speaking in Political Campaigns 8 Recurring Forms of Political Campaign Communication 9 Debates in Political Campaigns 10 Interpersonal Communication in Political Campaigns 11 Advertising in Political Campaigns 12 Political Campaigning in the Age of the Internet and Growing Influence Of Social Media 13 Journalism in Contemporary Political Campaigns: From Information to Fake News 14 Political Campaign Communication in the 2016 Presidential Election Notes Index About the Authors

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BC01396357
• ISBN:
  • 9781538112601
• LCCN: 2019006404
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lanham
• ページ数/冊数: x, 406 p.
• 大きさ: 26 cm
• 分類:
  • LCC : JF1001
  • DC23 : 324.7/3
• 件名:
  • LCSH : Political campaigns
  • LCSH : Communication in politics
• 親書誌ID:
  • BA64544749