Big data, big dupe : a little book about a big bunch of nonsense
著者
書誌事項
Big data, big dupe : a little book about a big bunch of nonsense
Analytics Press, c2018
- : pbk
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注記
Includes bibliographical references (p. [75]-80) and index
内容説明・目次
内容説明
Big Data, Big Dupe" is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author's hope. While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If "data is the new oil," Big Data is the new snake oil. It isn't real. It's a marketing campaign that has distracted us for years from the real and important work of deriving value from data.
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