Applied communication research methods : getting started as a researcher
著者
書誌事項
Applied communication research methods : getting started as a researcher
Routledge, 2020
2nd ed
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Through extensive practical activities, students learn to apply research methods to real-world communication practitioner projects.
Applied examples contextualize the research methods communication studies majors must learn to complete their degree.
"Voice From Industry" entries written by industry professionals give readers clear opportunities to see how research is used in various communication and media industries.
目次
1. Basic principles of research and a guide to using the book 2. Basic concepts of research 3. Scholarly research and the creation of knowledge 4. Ethical research 5. Concept explication and measurement 6. Reliability and validity 7. Effective measurement 8. Sampling 9. Experiments and threats to validity 10. Survey research 11. Content analysis 12. Qualitative research 13. Approaches to qualitative data analysis 14. Descriptive statistics 15. Principles of inferential statistics 16. Multivariate inferential statistics
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