Halal business management : a guide to achieving halal excellence

著者

    • Tieman, Marco

書誌事項

Halal business management : a guide to achieving halal excellence

Marco Tieman

Routledge, 2021

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注記

Includes bibliographical references and index

Summary: "The halal industry is a fast-growing industry due to demographics and industry expansion. Halal certification of products, outlets, and services is essential for doing business in Muslim (majority) countries. This book shares the building blocks of professional halal business management, covering halal certification, halal supply chain management, halal branding & marketing, and halal risk & reputation management. Drawing on years of academic research and advisory experience, the book provides practical advice and guidance on how best to organise and upscale your halal business operations. Winning companies in the halal industry are those that embrace halal excellence by design. Halal excellence is a process, a pursuit of excellence. Halal business management is beyond halal certification, and needs to address also supply chain management, halal branding & marketing, and risk and reputation management. Halal excellence needs measurement through adopting the right key performance indicators, to prote

内容説明・目次

内容説明

The halal industry is a fast-growing industry due to demographics and industry expansion. Halal certification of products, outlets, and services is essential for doing business in Muslim-majority countries. This book shares the building blocks of professional halal business management, covering halal certification, halal supply chain management, branding and marketing, and halal risk and reputation management. Drawing on years of academic research and advisory experience, the book provides practical advice and guidance on how best to organise and upscale your halal business operations. Successful companies in the halal industry are those that embrace halal excellence by design. Halal excellence is a process - a pursuit of excellence. Halal business management is beyond halal certification, and needs to address supply chain management, branding and marketing, and risk and reputation management. Halal excellence needs measurement through adopting the right key performance indicators, to protecting your halal reputation and licence to operate in Muslim markets. This book gives proven, practical strategies to guide you in the halal industry. The book is for all organisations involved in serving Muslim markets, and also serves as a coursebook for graduate and postgraduate education in halal business management.

目次

PART ONE: Halal Certification 1. The World of Halal 2. Halal Assurance System PART TWO: Halal Supply Chain Management 3. The Halal Supply Chain 4. Halal Purchasing 5. Halal Logistics and Retailing 6. Halal Clusters PART THREE: Halal Branding & Marketing 7. Halal Branding 8. Halal Marketing PART FOUR: Halal Risk & Reputation Management 9. Halal Risk Management 10. Halal Reputation Management Epilogue: a pursuit of excellence Appendix 1: Halal Certification Information Checklist Appendix 2: Halal Business Management Education Appendix 3: Halal Reputation GAME

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