The psychology of advertising

Author(s)

• Fennis, Bob M.
• Stroebe, Wolfgang

Bibliographic Information

The psychology of advertising

Bob M. Fennis and Wolfgang Stroebe

Routledge, 2021

3rd ed

• : hbk

Note

Includes bibliographical references (p. 385-431) and indexes

Details

• NCID: BC0180735X
• ISBN:
  • 9780367346355
• LCCN: 2020014713
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: xii, 466 p.
• Size: 26 cm
• Classification:
  • LCC : HF5822
  • DC23 : 659.101/9
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Consumer behavior -- Psychological aspects
  • LCSH : Consumers -- Attitudes