The aging consumer : perspectives from psychology and marketing

Author(s)

• Drolet, Aimee
• Yoon, Carolyn

Bibliographic Information

The aging consumer : perspectives from psychology and marketing

edited by Aimee Drolet and Carolyn Yoon

（Marketing and consumer psychology series / Curtis P. Haugtvedt, series editor）

Routledge, 2021

2nd ed

• : hbk

Note

Previous edition: 2010

Includes bibliographical references and index

Details

• NCID: BC01807495
• ISBN:
  • 9780367360948
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxxii, 347 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.83420846
• Subject Headings:
  • LCSH : Older consumers
  • LCSH : Consumer behavior
  • LCSH : Consumers -- Research
  • LCSH : Target marketing
• Parent Bibliography ID:
  • BA65585537