The Routledge companion to strategic marketing

Author(s)

• Schlegelmilch, Bodo B.
• Winer, Russell S.

Bibliographic Information

The Routledge companion to strategic marketing

edited by Bodo B. Schlegelmilch and Russell S. Winer

（Routledge companions）

Routledge, 2021

• : [hbk]

Note

Includes bibliographical references and index

Details

• NCID: BC01834396
• ISBN:
  • 9781138489080
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxiv, 480 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.802
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning
• Parent Bibliography ID:
  • BA5255738X