Media U : how the need to win audiences has shaped higher education

著者

• Cooper, Mark Garrett
• Marx, John

書誌事項

Media U : how the need to win audiences has shaped higher education

Mark Garrett Cooper and John Marx

Columbia University Press, c2018

• : pbk

注記

Includes index

詳細情報

• NII書誌ID(NCID): BC02296110
• ISBN:
  • 9780231186377
• LCCN: 2017058611
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: viii, 341 p.
• 大きさ: 23 cm
• 分類:
  • LCC : LB2342.82
  • DC23 : 378.1/01
• 件名:
  • LCSH : College publicity -- United States -- History
  • LCSH : Universities and colleges -- Public relations -- United States -- HIstory
  • LCSH : Education, Higher -- Aims and objectives -- United States -- History