Techniques of visual persuasion : create powerful images that motivate

Author(s)

    • Jordan, Larry

Bibliographic Information

Techniques of visual persuasion : create powerful images that motivate

Larry Jordan

(Voices that matter)

New Riders , Pearson education, c2021

  • : [pbk.]

Available at  / 1 libraries

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Note

Includes bibliographical references and index

Description and Table of Contents

Description

In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change. Also by Larry Jordan: Final Cut Pro Power Tips is packed with tips, techniques, shortcuts, and hidden gems, this book turns you into a video editing powerhouse. Available at Peachpit and major resellers today.

Table of Contents

1 The Power of Persuasion 2 Persuasive Visuals 3 Persuasive Writing 4 Persuasive Fonts 5 Persuasive Colors 6 Persuasive Presentations 7 Persuasive Photos 8 Edit and Repair Still Images 9 Create Composite Images 10 Video Pre-Production 11 Create Compelling Content with Interviews 12 Sound Improves the Picture 13 Video Production 14 Video Post-Production 15 Motion Graphics: Make Things Move 16 Advanced Motion: Particles, Paths, and Perspective

by "Nielsen BookData"

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Details

  • NCID
    BC02339508
  • ISBN
    • 9780136766797
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    San Francisco, CA,[London]
  • Pages/Volumes
    xi, 387 p.
  • Size
    23 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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