The Evolution of Luxury
著者
書誌事項
The Evolution of Luxury
Routledge, 2020
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Bibliography: p. [159]-165
Includes index
内容説明・目次
内容説明
This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice and emblematic of morally corrosive behavior in past societies, to being viewed in more virtuous terms as the inevitable outcome of structural changes that legitimize the acquisition and display of wealth. It examines the origins of the shift from criticism to acceptance, and traces these changes to fundamentally different notions of what constitutes the basis for social order.
Whereas pre-industrial hierarchies cloaked inequality in various secular and sacred guises to mitigate its presence, capitalism justified and reified inequality as a measure of individual success and initiative through interdependent market behavior. The result of this transformation is that status markers have become aspirational tools as hierarchies became porous and self-identity less ascriptive.
Correspondingly, as demand for luxury became legitimized, the supply side underwent dramatic changes. Such changes are explored fully in the sectors of fashion, art and wine. As demand for high priced and scarce goods in each of these sectors has increased, in each case key actors have manipulated markets to purposefully either consolidate their pre-eminence or manufacture the requisite scarcity that affords them canonical status.
The demand for and supply of luxury goods is now global; consumers seeking validation and affirmation of their status whilst producers engineer scarcity. Luxury is seen not only as good; it is virtuous, its demand possibly insatiable and extremely profitable.
目次
List of Tables
Acknowledgements
1. Introduction
Luxury fashion
Market for art
Fine wine
Individuals, organizations and globalization
2. Luxury in historical context
Luxury as vice
Christianity and luxury
Money, markets and morality
The advent of capitalism
3. Industrialism, materialism and the birth of a consumer society
Culture of consumption
Industrialism
Home as domestic refuge and emblem of success
The dawn of mass consumption
Conclusion: Reconciling old and new
4. Mass production, mass consumption and new consumers of luxury
Mass production and mass consumption come of age
More money for workers to buy things
Selling the acquisitive lifestyle
Rethinking status
Inequality and materialism
What are people buying?
5. At Home in the Fields of Luxury: From artisan production to global brands
Luxury branding
Luxury goods firms
The business of fashion
Consolidation and growth
6. Art: From aesthetics to investment grade collateral
Art's changing role
Market intermediaries: Auction houses and dealers
Modern art and the new marketplace
Revitalized auction houses and dealers become galleries
Is art a good investment?
Conclusion
7. Fine wine: Creating luxury in a bottle
Evaluating wine
Wine's early history
Quality control
California's early wine history
Napa's rebirth
Cult Napa: luxury wines from the new world
Conclusion
8. Conclusion: Pilgrims on the luxury road
Bibliography
Index
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